Peddy Mergui is the founder and owner of Talking Brands. He founded the company 17 years ago out of a desire to help companies and organizations to realize and maximize their market potential.  Understanding the significance of branding and the ability to influence consumption with design, Peddy has led dozens of successful brands, local and international. According to him, to say the right thing and make people feel empathy is the essence of the change driving processes conducted in “Talking Brands’. Peddy specializes in strategy, branding and identity of organizations, companies, products, people and ideas, including providing visual solutions. Peddy has broad experience and knowledge in marketing and consumer behavior, corporate identity and building motivating elements by finding the accurate target groups.

Peddy, BA in Visual Communication Design from the Holon Institute of Technology , Masters in Business Administration, specializing in entrepreneurship from the University “Polytechnic University of New York .” In his other hat Peddy is a senior lecturer and faculty member in the Department of Visual Communication Design Faculty of Design of the Holon Institute of Technology. In 2009 he even received an honorable mention for excellence in teaching .

Paddy is among international designers in the field of branding and packaging, most recently his exhibition “Wheat Wheat Wheat” has earned him international awards and extensive coverage in the international media, including Fox News, Vogue, Life Magazine. The exhibition travels the world, and was recently presented in the  “Museum of Craft and Design” in San Francisco, Expo Milan and Hong Kong for a solo exhibition. At the same time , Mergui has served as a judge of international and local design competitions and recently served as president of a design competition jury in Lublin, Poland .

OVER THE YEARS PEDDY HAS WON NUMEROUS AWARDS FOR VARIOUS WORKS INCLUDING: