A LECTURE AT MARKETING ASSOCIATION CONFERENCE 2010 A LECTURE AT MARKETING ASSOCIATION CONFERENCE 2010 Marketing association conference is done once a year. It discusses marketing and advertising main issues in Israel. You can read (in Hebrew) the rest of the article here.
THE HISTORY OF POTATO CHIPS SNACK PACKAGING Side dish, junk food or just a snack - ever since it was invented, probably in 1853, the potato chip made a long way. Now, Health awarness trend has arrives to chips snack, and the packaging shows it. You can read (in Hebrew) the rest of [...]
PASTA AND RICE: BASIC PRODUCTS, NON BASIC PACKAGING When you buy a basic product, such as pasta or rice, it may take some time. Because today, unlike before, we have many options to choose from. You can read (in Hebrew) the rest of the article here. [...]
CHOCOLATE PACKAGING - SWEET ON THE OUTSIDE IS ALSO SWEET INSIDE? Chocolate is well known of it's many virtues: energizing, comforting, a good replacement for sex, prevents depression, has plenty vital and healthy ingredients. In past it was considered "Food of the gods". Tou can read (in Hebrew) the rest of the article [...]
NOT JUST FOR GRANDMAS : HOT DESIGNS FOR YOUR CUP OF TEA Outstanding colors, catchy names and cynical humor - the future generation of tea brands is detaching the old boring image. You can read (in Hebrew) the rest of the article here. [...]
HOW DO YOU DRINK YOUR SMOOTHIE? The roots of the smoothie are in Brazil, then made it's way to USA in the 30's and 40's of the past century. Ever since, The smoothie has evolved, with milk or frozen yogurt base, and a verity of fruits and flavors. You can read (in Hebrew) [...]
HOW WOULD YOU DRINK YOUR WATER? There are more than 3000 labels of mineral water in the market. To stand out, the designers need to use all of their creativity and skills, You can read (in Hebrew) the rest of the article here. [...]
A LECTURE IN SLOVENIA EMBASSY ABOUT INNOVATIVE PACKAGING AND BRAND You can read (in Hebrew) the rest of the article here.
FREEMASONRY BRANDING A project by Liran Falach, a graphic design student from HIT, directed by Peddy Mergui. You can read (in Hebrew) about the design process here.
MILKING THE BRAND: PACKAGING FOR MILK PRODUCTS More than a few things have changed since the dairy farmer dropped off our milk at our front door step, and the packaging is no exception. Today milk packaging focuses on its specific target audiences. So what’s your preference: to go back to the days of [...]