HOW CAN YOU BRAND A COUNTRY?

Israel has a lot to offer: beaches, great cuisine, and great historical sites. So why, when searching Israel on Google, do we mainly find maps, soldiers and terrorists? The bad news: search results are just a symptom, the disease has spread much deeper than that. The good news: there IS a solution.

The original article (in Hebrew) can be read here.

2017-09-11T08:13:56+00:00