Umami Candy ID
Umami is the 5th taste (sweet, sour, salty, bitter and Umami). It’s mainly expirienced with Monsodium Glutamate. Imagine soy sauce, only without salt.
Umami is the 5th taste (sweet, sour, salty, bitter and Umami). It’s mainly expirienced with Monsodium Glutamate. Imagine soy sauce, only without salt.
This was a branding and visual identity building exercise for Umami flavored candy. The branding was designed to be very current, expensive and urban. The target audience is people between the ages of 21-28. The visual language combines modern clean portraits, representing the target audience, mixed with urban environments to reflect the haunted, fickle nature of the Umami taste.
Ben Gilboa
Visual Communication 3rd year in H.I.T.
Branding under instruction of Peddy Mergui