ADMATI OLIVE OIL

Admati is one of the oldest families in Moshav Nir Zvi, with a variety of businesses. One of their oldest plantings is a plantation of about 100 acres of ancient olive trees. From it they produce several tons of high quality olive oil. After a short process we started to build up a proper brand for the family, the name Admati means “earthy” seemed

appropriate and accurately characterized the quality of the family olive oil. We built a brand language that combines local, natural, quiet and restraint. This project was designed with Israeli classical typography to support the transmission of strategy “salt of the earth”.