CASSOUTO & CO. LAW OFFICE

Shmulik Cassouto is one of Israel’s leading commercial lawyers. After a dismantling partnership with Adv. Guy Nof (Cassuto Nof), he sought to create a new identity for his own law firm called Cassuto & Co.

THE CHALLENGE

Building an identity for a quality law firm specializing in commercial litigation.

THE SOLUTION

Since Cassuto’s team is the most significant power of the firm, we have put emphasis on the “human capital” and decided to show it in action. The strategy team joined to photograph several hearings in which the staff discussed files, the photos were on the verge of “documentation” in action. These images express in practice classic law work. In addition, we wanted to capture the ‘spirit’ of the office in its visibility, while here too it was important for us to transfer the character of the firm as restrained and high quality.