COHEN PROPAGATION NURSERIES

Cohen Propagation Nurseries propagate seeds of plants that are then marketed abroad. They also develop unique, specific species of plants that differentiate them from competitors in the market.

CHALLENGE

The company came to Peddy Mergui Talking Brands with the goal of designing a brand identity that would help them stand out at the international flower exhibition.

SOLUTION

Rather than focus on the seeds and the preliminary leaves like most of their competitors, the Cohen brand language and style is based on the final product: the flowers themselves. We used fashion, models and art as the basis for an innovative approach to brand building for the company. The result was a huge impact at the exhibition and a memorable brand identity that spoke directly to the company’s clientele.