EXPLORE. DREAM. DISCOVER

PLUS Ventures, under Moldawsky High Tech, specializes in finding and investing in early stage technology ventures with emphasis on the Internet, communications and media.

Plus Ventures has a unique organizational structure which encompasses three separate investment branches:

PLUS seed, Explore.Dream.Discover and PLUS Express. The “Valley Venture” greenhouse was privatized and purchased by the Moldawsky Group.

THE CHALLENGE

Positioning and building up the identity of the “Technological Greenhouse”, which is an attractive, experiential and desired branch

THE SOLUTION

With taking on the greenhouse project, we saw that there was room to sharpen the message, which we manifested into the name Explore.Dream.Discover. This name illustrates the process an entrepreneur undergoes to fulfill his dream. Mark Twain said:” Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So, throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
The brand language was built from within the visual perception of the entrepreneur – his sketches, doodles, ideas and humor. This gave an informal and unique vibe to the project and the portfolio.