THE FROZEN ONE
The company began as a relatively small family business in Belguim that produced fresh juices. Known for their natural products and trustworthy name, the company decided that they wanted to expand their product line and be able to sell juices from fruits that were not in season. By freezing a concentrate of the juices they produced, they were able to diversify their product and make certain more season fruits available year-round.
The company came to Peddy Mergui Talking Brands with the goal of created a brand and packaging for their product that would appeal to young, health conscious consumers who would find their product to be the right balance between natural and budget-friendly
The Frozen One’s brand name and image highlight a sense of refreshment, desirability and being the “one and only” of it’s kind. While the overall feel stays true to the natural, honest quality of both the juice concentrate and the company producing it, the packaging design promises consumers a chilling experience on a hot summer day.