ISRAEL GROWTH PARTNERS INVESTMENT FUND

Shani and Moshe Lichtman are the founders of entrepreneurship in Israel, they have decades of experience in high tech (Moses was leading the global Microsofot) management giants (Shani was Director General, Ministry of Finance).  They bring to table huge talent in leading companies in almost every aspect. In addition, to this unique fund established under their reputation, joined quite a few giant corporations and institutions.

THE CHALLENGE

Building a corporate identity for private equity fund with an emphasis on mature companies before a future international exit.

SOLUTION

The company reached Talking Brands for the challenge of  positioning them in the Israeli market. After a short process in which we mapped the investing arena, it was decided to emphasize the soaring sign up highlighting the increase, growth. The image conveys a feeling of prestigious as the emphasis rests on the people that are the face behind brand.