Ma’asia Catering is a top quality catering company, headed by the chef Haim Sabag. Ma’asia Catering is influenced by the Italian, French, Spanish and Greek cuisines and always uses top quality products and local materials.
Ma’asia Catering turned to Peddy Mergui Talking Brands and asked us to build the brand for their catering services. Ma’asia wanted to express their story of a catering company that is “down to earth” yet serves high quality food, authentic, that is identified as part of the Mediterranean cuisines.
For Ma’asia’s we created a brand language that conveys a sense of warmness, familiarity and authenticity. We used Mediterranean motifs and clean and simple lines, mainly to let the images of gourmet food to speak for themselves. The logo portrays an olive branch to symbolizes Ma’asia’s kitchen as a Mediterranean one and as a kitchen that is fresh, gourmet and delicious.