MAN PROPERTIES

With more than 30 years of experience in real estate worldwide, MAN Properties Ltd (“MAN”), owned by Jackie Mokmel and Haim Aggie, is Israel’s leading commercial real estate company. MAN’s areas of expertise include sales, rent/lease, long/short term investment, consulting, property valuation, market research and asset related project management services; provided to both local and International companies.

The company is the exclusive representative of CBRE Richard Ellis – the largest real estate corporation in the world – with headquarter in Los Angeles and London. CBRE employs 30,000 employees and provides real estate services to property owners, investors and tenants through its 400 offices worldwide.

MAN enjoys business relationships with the majority of Israel’s larger commercial organizations. MAN customers include KODAK, General Motors, CISCO, IBM, Intel, Bank Discount, Bank Hapoalim, Google, Check Point and others.

THE CHALLENGE

MAN is a well-established company that grew from being a local real-estate company to one that is now internationally positioned to work with high profile customers as well as manage projects of a much larger magnitude. Being a much larger organization, it was important for MAN to preserve the great reputation it acquired over the last 30 years. We needed to express MANs present situation while preserving its heritage.

THE SOLUTION

We believed that it was imperative to preserve the name “MAN” as it is a strong brand name in the real-estate category. In addition, and as it has become an international company with international operations, we used Latin letters to create the brand name – “MAN”. We also decided to keep the color blue as it is strongly associated with the brand. We chose to update the tone of blue to match the brand’s new positioning.
The new logotype uses the word MAN – soaring upwards – to reflect the growing investment in the company. The logo looks like a city skyline; an image that corresponds with the brands language of a company that is solid, pleasant and professional, making it the “high-tech” of real-estate companies.