Merck & Co 

‘Merck’, which is one of the largest pharmaceutical companies in the world, developed an innovative syringe pen for fertility treatments. This unique pen has a number of significant design pirate and won international awards as well.

THE CHALLENGE

To design a poster exhibition that expresses the influence of design and influence of small details.

THE SOLUTION

We put together a frontal lecture was with emphasis on design that matters, and a poster exhibition that presented about 15 global test cases, in which design was the one that influenced the user experience and significantly changed the essence of the product. The exhibition traveled in Israel and served the company in conferences and marketing needs.