TUFF MAROM GOLAN

Tuff Marom Golan is a landscaping and fertilizer company that controls approximately 70% of the market for gardening, landscaping and fertilizing substances.

CHALLENGE

The company came to Peddy Mergui Talking brands with the goal of rebranding in order to market directly to individual customers in addition to the business clients they already worked with. They were unrecognizable in the market at the industry at the time and needed to create a brand that would encourage people to use their products for home gardening purposes.

SOLUTION

We created a brand character to serve as the central image on the company’s products and marketing materials. The gardener seen on the various fertilizers and gardening mixtures is pictured on each product in a way that clearly shows what the average customer can do with that product in their own garden at home. This character had huge impact, became instantly recognizable and resulted in the company’s strong positioning within the market.