UV BRUSH MINERAL POWDER

Focus Innovations is a new company which has developed a unique a unique product – Sunscreen mineral powder.

THE CHALLENGE

Inserting and Positioning the product to the female make up powder market in israel, as a new product for sun protection.

THE SOLUTION

The Strategy for this brand was created with Mr Ygal Bar-On, CEO of the Advertising Companies Association. A name that describes the product was chosen, we called it UV Brush. Unlike all the sunscreen products in the market that target a family audience, we decided to relate to the makeup / cosmetics world. Due to one of the products advantages – it can be applied over the makeup.

We searched for a graphic element that will remind the appliance of the product and the sum motif. The introducing of this product is now at its peak, this product offers a new way of using sunscreen, so its intreducing is being made slowly, and is based on returning customers and slow sales promotion and demonstrations.