WORLD SIGNIA CREDIT CARD

Leumi Card is a subsidiary of Bank Leumi – one of Israel’s largest Banks. Leumi Card is ranked first place among credit card companies in Israel. The company offers a wide range of advanced credit services and has issued over 1.9 million credit cards under the credit cards brands Visa and MasterCard.

THE CHALLENGE

Leumi Card asked us to design the prestigious credit card WORLD SIGNIA. This card is the most prestigious credit card of MasterCard. WORLD SIGNIA credit card is offered to a limited and unique customer base and provides a range of special benefits and VIP services tailored to their lifestyles. The card is marketed exclusively to those with a liquidity of at least 4 million.

THE SOLUTION

When we started working on the prestigious card, we thought of a user with the above said funds.   We chose a prestigious design, where the status is implicit. The design we chose is dark, clean, quiet and reserved. Only at the right corner an image of the globe is illuminated by a beam of light, as if to say  that, the holder of the card is part of a unique international community.